Steering Committee
CMO & Group Partner
Victor Cobos
CMO & Group Partner
Marketing
Brand Equity
Victor Cobos
Marketing
Brand Equity

An executive of British-Spanish descent, boasts over 15 years of expertise in both intrapreneurship and the dynamic field of Marketing and communications. His professional journey has led him through the thrilling world of Formula 1 and into esteemed creative agencies like M&C Saatchi, where he has held C-Level positions.

With a steadfast commitment to enhancing the entrepreneurial landscape, Victor is deeply rooted in the values of transparent alternative investments, innovation, and creativity. His thought leadership and effective communication strategies empower him to tackle contemporary challenges on behalf of his clients.

In today's ever-disruptive and uncertain landscape, Victor is dedicated to helping his clients achieve their short-term investment goals. Simultaneously, he charts a strategic course to safeguard their brand equity, ensuring operational viability, and elevating prestige.

A passionate and visionary leader, Victor excels in crafting and executing bold growth strategies for his clients and partners. He currently serves as the Group Partner and Chief Marketing Officer at Orbyn, where he harnesses Orbyn's technological prowess and financial acumen to optimize the financial experience for clients and investors. This involves delivering tailored investment and financial technology services within the realm of Deep Tech alternative assets.

In his role as Vice President of International Business at M&C Saatchi Spain, Victor applies the principle of 'Brutal Simplicity of Thought' to develop integrated campaigns that deeply connect with consumers through their passions. Collaborating with a diverse and ambitious team of analysts, strategists, and creatives, he crafts custom solutions for each client, seamlessly combining luxury insights, industry knowledge, innovation, and pioneering creativity.

Victor also serves as a member of the Advisory Board and CMO of the iconic luxury car manufacturer, Hispano Suiza. Furthermore, he generously shares his wealth of insights and best practices in marketing, luxury, and sports as an adjunct professor at the "International University of Monaco" and ESIC Business School."