Effitrax is a startup based in Kortrijk, Belgium, with a branch in Lille, France, specializing in on-board telematics for specialized heavy commercial vehicles and specialized vehicles, whether they are fuel, electric or gas. They have developed a unique universal data generator, EffiCube, which is an IoT device and a real-time data connectivity platform for the commercial vehicle industry.

Effitrax’s business model is based on three pillars:

The Efficube, which enables data and creates a strong barrier to change once installed in vehicles. A basic connectivity service that produces tangible and uniform data sets. Additional services that are additional sources of income. This business model is scalable, allows for the continuous sale of new services and provides secure income for many years, as the cost of change is a barrier to competitors.

Currently, Effitrax is active in France and Benelux. Although there are big players in the market like Transics, Masternaut, CLS, Simpliciti, Trimble, etc., Effitrax differentiates itself by focusing on the vehicle, connecting the equipment, chassis and engine data, making it the only one that provides the complete set of data needed to enable solutions for commercial vehicles.

In terms of financial performance, turnover in 2021 was €190K, in 2022 it was €540K and in 2023 it is budgeted between €1.2-1.5M.